🎙️ Media Interviews
Business Spotlight Podcast (2024)
Embracing Innovative Ideas with David Sasson (Mar 2018)
- Topic: A dive into your founding story, email strategy, cultural insights, and lessons from losses and growth
- Link: Watch on YouTube
- Summary: A 20-minute feature covering OverstockArt.com’s mission and growth.
Entrepreneur Podcast Network (2013)
- Host: Eric Dye
- Link: Listen here
- Highlights: Marketing strategy, growing from idea to success.
OverstockArt Founder Thrives 22 Years On
- Host: Eric Bandholz
- Link: Listen Here
- Highlights: Before Shopify, YouTube, and Facebook, there was OverstockArt. David Sasson launched the company on the Yahoo Store platform in 2002 in Wichita, Kansas. It sells original, hand-painted
🏆 Business Accomplishments
Marketing Strategy - Acquisition and Retention Fueled 35% Growth
- Problem: The company’s marketing costs were rising while sales remained stagnant. We needed to find a way to increase sales without increasing our marketing spend. It was clear we had to approach the problem synergistically, focusing both on increasing customer lifetime value and reducing the cost of acquiring new traffic.